Module 09 · 10 chapters · ~2 hrs

Marketing

Promoting pool services digitally and locally to attract South Florida homeowners and businesses.

Module chapters

What you'll learn in this module

Each chapter below corresponds to one lesson or video. Links marked with → take you into our reference library for a deeper write-up on the same topic.

01
Digital Marketing Basics (SEO and Google Ads)
How local search actually works and where to spend first.
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02
Social Media Strategies (Instagram, Facebook)
Content that builds trust without feeling like ads.
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03
Networking and Partnerships (Realtors, HOAs)
The referral partners every pool route should cultivate.
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04
Branding Your Pool Business
Logos, uniforms, truck wrap — when it's worth investing.
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05
Leveraging Customer Testimonials and Reviews
Google reviews are the #1 marketing lever for local service.
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06
Email Campaigns and Drip Marketing
Seasonal emails that bring customers back for repairs.
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07
Google My Business and Local Listings
The free tool that beats every paid option.
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08
Content Creation (Before/After Photos, Tips Videos)
Why before/after shots convert like nothing else.
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09
Targeted Ads for Vacation Rentals and New Homeowners
Where to spend ad dollars for pool service growth.
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10
Community Involvement (Events, Sponsorships)
Local sponsorships that actually drive business.
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← Previous module

Module 8: Sales

How to talk to homeowners, price your service, and close without being pushy.

Next module →

Module 10: Pool Startups

The first 30–90 days of a new pool — make or break.

Want this curriculum delivered to your team?

We license the Training Academy (with your branding and internal assessments) to Florida pool-service companies. Drop us a line to talk.

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