Module 08 · 10 chapters · ~2 hrs

Sales

Building client relationships and closing deals in a competitive Florida pool service market.

Module chapters

What you'll learn in this module

Each chapter below corresponds to one lesson or video. Links marked with → take you into our reference library for a deeper write-up on the same topic.

01
Assessing Customer Needs and Pool Audits
How to read a pool in 5 minutes and ask the right questions.
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02
Product Knowledge and Recommendation Strategies
Know your products cold so homeowners trust your recommendations.
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03
Effective Closing Techniques and Objection Handling
The 3 most common objections and the honest answers to each.
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04
Upselling (Automation, Lighting, Features)
When an upsell is the right thing for the customer — and when it isn't.
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05
Follow-Up and Customer Retention
Why the year-two customer is the most profitable and how to keep them.
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06
Pricing Models (Weekly, Bi-Weekly, Seasonal)
Flat rate, chemicals-included, and the pricing model that wins in FL.
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07
Contract Essentials and Florida Regulations
What has to be in a written agreement and FL-specific rules.
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08
Financing Options and Bundled Pool Packages
When financing helps close big repairs and bundled-service math.
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09
Referral Programs and Incentives
The best referral generator is a happy customer — and a small kickback.
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10
Dealing with Price Shoppers and Competitors
How to hold your pricing confidently and when to walk away.
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← Previous module

Module 7: Spas

Hot tubs aren't small pools — they're their own discipline.

Next module →

Module 9: Marketing

Getting found online, getting reviews, and growing a pool route in South Florida.

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